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2014 Acura MDX goes for a camouflaged cruise

While the often misunderstood (and infrequently purchased) Acura ZDX may be going the way of the dinosaur, the company's far more conventional and successful MDX SUV is evolving. In fact, the 2014 MDX seems to be coming along rather nicely, if this latest set of spy images is any indication.
In the camouflaged prototype we see here, it is evident that Acura designers are going for a beefier look for the MDX front end. The current car's pointed and beaked nose are nowhere in evidence on this tester, though some version of Acura's prominent shield grille does seem to remain.
It's a bit difficult to tell if the shape of the glasshouse is much revised on this new car, as the camo is applied in such a fashion as to obscure the post C-pillar design. But it does seem as though, when we look hard at the full-profile shots of the MDX, that the wheel-arch bulges and side character lines of the current vehicle have been replaced with much simpler surfacing.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

eBay Find of the Day: S.H.I.E.L.D.'s Acura MDX from The Avengers

Planning to dress up as Agent Coulson for Halloween next year? We've got the perfect accessory to complete your Level 7 costume. On eBay Motors at this very moment is an auction for an Acura MDX S.H.I.E.L.D vehicle, one of only 10 made that the seller claims was used in filming of The Avengers.
The crossover is being sold by Scottsdale Motor Company, and while the eBay auction is up to nearly $19,000 with less than four days remaining (at the time of this writing), the dealer's website is asking $42,900 for this piece of movie memorabilia.
What you see is no mere prop, though. This S.H.I.E.L.D. vehicle is a proper 2011 MDX, equipped with the available Technology Package and leather from the factory. The flat black paint was even applied by Acura itself, and the graphics were added by the film studio's art department.