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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2014 Acura RLX

Good. But Good Enough?
Spoiler alert: The 2014 Acura RLX is a good car. But that shouldn't come as a surprise. Despite the fact that Acura is subject to a lot of criticism for things like its odd positioning in the automotive landscape, questionable styling choices in recent years, and the fact that, more or less, its products feel like lux'd-up Hondas rather than something truly unique, the cars have always been inherently good - decent to drive, nice to sit in and reliable to own. That's what happens when you ride that sort of "affordable luxury" line.
Because Acura's sedans don't really fit into any one definable segment, the brand hopes it can draw customers from a broader range who aren't necessarily dedicated to a certain marque. And while there's certainly rhyme to that reason on the more entry-level end of the spectrum, that proposition makes less sense as you move toward higher price points. (Have a gander at the Hyundai Equus, if you will.) On the other hand, Acura pulled data from a 2012 Strategic Vision survey that showed the number one purchase decision for luxury buyers last year was value for the money, with manufacturer reputation coming in at a close second.

Acura Street Performance ILX had an unfortunate smelting accident

There's a fun cliche for all-black cars based on an old Chevrolet Impala SS advertisement - "Lord Vader, your car is ready." It's been reproduced seemingly every time an automaker comes out with a menacing, black car. This Acura Street Performance ILX is for a different movie villain, though. Its advertisement should read, "Goldmember, your car is ready."
Yes, this is a matte gold car, and would probably be lusted after by that freaky deeky Dutch villain. And while it's easy to poke fun at the car's paint job, we're actually quite impressed with what Acura and MAD Industries have done with the car's mechanicals. The 2.4-liter, four-cylinder engine has been boosted to 250 horsepower at the front wheels, thanks to a CT Engineering supercharger and an ECU reflash. A CT Engineering intake adds to the grunt, as does a new, prototype Greddy exhaust.
The car rides on 19-inch Nitto NT05 Max tires and TSW Max wheels, while Tein Super Street coilovers and a Stoptech big brake kit make the compact Acura a bit more controllable. Outside the car, an Acura Accessories body kit has been fitted, while the cabin sports a CT Engineering short shift kit, and a few other items from the Acura catalog.