Fof Lights, Heated Leather Seats, Bluetooth, Sunroof, Navigation, 3rd Row Seat on 2040-cars

Auto blog

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2014 Acura RLX

Good. But Good Enough?
Spoiler alert: The 2014 Acura RLX is a good car. But that shouldn't come as a surprise. Despite the fact that Acura is subject to a lot of criticism for things like its odd positioning in the automotive landscape, questionable styling choices in recent years, and the fact that, more or less, its products feel like lux'd-up Hondas rather than something truly unique, the cars have always been inherently good - decent to drive, nice to sit in and reliable to own. That's what happens when you ride that sort of "affordable luxury" line.
Because Acura's sedans don't really fit into any one definable segment, the brand hopes it can draw customers from a broader range who aren't necessarily dedicated to a certain marque. And while there's certainly rhyme to that reason on the more entry-level end of the spectrum, that proposition makes less sense as you move toward higher price points. (Have a gander at the Hyundai Equus, if you will.) On the other hand, Acura pulled data from a 2012 Strategic Vision survey that showed the number one purchase decision for luxury buyers last year was value for the money, with manufacturer reputation coming in at a close second.

eBay Find of the Day: Ayrton Senna's 1993 Honda NSX

It's not often that things owned by the late Ayrton Senna come up for sale, but the seller of this black-on-black 1993 Honda NSX (aka, Acura NSX) eBay find claims it was once owned by the Formula One legend, and that he left a footprint on the factory carpet that can still be seen today. (Footprint, or vacuum lines?...)
NSX no. T000999 was given to Senna as a gift from his mentor and sponsor, Antonio de Almeida Braga, the seller claims, and it was stored at a palace near the Estoril F1 circuit in Portugal. He also was known to drive two other NSXs, a black one and a red one - the latter in which he was seen often.
The seller claims to have owned T000999, which is still in Portugal, for 17 years, and the 31,000-mile odometer indicates it was driven about 1,500 miles per year on average. Thankfully the car has been kept stock, so whoever buys it can enjoy driving it just as Senna did - that is, if the car actually is what it's claimed to be. If the story checks out, then this is one valuable NSX, which is reflected in the high minimum starting bid of 47,500 pounds ($73,620). There have been no bids at time of writing, but with nine days left in the auction, we'll be keeping our eyes on this one.