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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura RLX Sport Hybrid SH-AWD set for LA debut

Acura has announced that it will be showing the production version of the RLX Sport Hybrid SH-AWD at the 2013 Los Angeles Auto Show. You'll recall that the standard 3.5-liter V6-powered RLX has been on sale for some time, and that our review of Acura's flagship sedan was mixed. On paper, at least, the RLX Sport Hybrid SH-AWD should fare better.
Sporting a similar hybrid powertrain to the one expected to motivate the NSX supercar, the RLX uses a 3.5-liter V6 paired with a seven-speed dual-clutch transmission and a trio of electric motors to generate 377 horsepower, net a combined fuel economy of 30 miles per gallon and offer the security and performance of torque-vectoring all-wheel drive.
The RLX will hit the LA stand on November 20. Scroll down for the full press release from Acura.

Acura to roll out NSX Prototype for Mid-Ohio IndyCar race

Acura will tease us yet again with its next-gen NSX when it makes an appearance at Mid-Ohio Raceway before the circuit's IndyCar race early next month. To be fair, the car's in-motion debut won't take the form of a production model - that's still a ways off - the vehicle will be a prototype. It'll be sporting custom graphics and an eye-catching paint (wrap?) job to draw the attention of the spectators, but really, we just want to hear this thing rounding the legendary road course at full chat.
The NSX prototype doesn't look to be much different from the various showcars we've seen over the last couple of years, with the same mid-engined, hybrid V6 power and all-wheel drive all present and accounted for.
The display will take place before the Honda Indy 200 IndyCar Series on August 4. The race itself starts at 3:00 pm and will be shown on NBC Sports Network.