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2014 Acura RDX adds new standard features, starts at $34,520*

Coming off a complete redesign for 2013, the second model year the second-generation Acura RDX has received a few tweaks to its equipment packaging and a slight increase in pricing for 2014. With all models receiving a price hike of $200, the 2014 RDX will now have a base price of $34,520 (*not including $895 for destination).
New for the 2014 RDX, Acura has included even more technology to the standard models, including a push-button starter, rear-view camera and an updated audio system that delivers Pandora Internet radio, SMS text messaging and Active Noise Control. Buyers will still be able to add all-wheel drive and the optional Technology Package. Scroll down for a press release breaking down more features of the 2014 RDX and complete model pricing.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Production Acura NSX spied getting sharper on the 'Ring

Acura hasn't been shy about trotting out the concept version of its upcoming NSX hybrid supercar - we've seen it colorized on Facebook, wearing Super GT drag and running wrapped at Mid Ohio - but until now, we've missed seeing the production version at all. Thankfully, our boys in the field have been diligently camped out by the Nürburgring, just the place for Acura engineers to get the NSX shaken down and ready for the public.
The first thing you'll likely notice (and no doubt appreciate) is that Acura is staying very true to the concept car. The same wind-tunnel-carved wedge shape is in evidence in the car's silhouette, and details like aggressively scalloped engine vents behind the cabin have made it through unscathed.
We do notice that there are some vertical elements at the bottom of the front fascia/grille that appear to be revised, and the mirrors are considerably less slinky than those of the concept car. Still, by and large, we're seeing a direct translation from show stand to real life here.