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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura will show all-new MDX Prototype in Detroit

Acura says it will show a prototype of its 2014 MDX crossover at the 2013 Detroit Auto Show, and we'll admit that the announcement has left us in a bit of confusion. See, the Acura press release says that the MDX proto will present "Aero Sculpture" design language, "alluring proportions" and "arching body lines." It has been accompanied by a sketch (above, click to enlarge) that, indeed, shows off a swoopy, alluring CUV.
Yet we have spy shots from two months ago of what is supposed to be the 2014 MDX, and unless the camouflage is actually some sort of vehicular moo moo, there isn't really a swoopy line on it. It is stout and substantial, but not in a way that makes us think of "Aero Sculpture." We'll know in a few weeks where the truth resides. It would appear that Acura's rendering artist has done a masterful fade on the rear glass/D-pillar area of the vehicle.
If you want to see the answer in real time, the reveal will be broadcast as it happens on Acura's webcast site. There's a press release below with the details.

Acura NSX prototype gets back on track

Developing a new vehicle is not without its complications, we're sure, but usually things follow a fairly predictable progression: you develop a prototype, you test it, test it and test it again, then you put it into production. What you don't expect is that your prototype will burn to the ground, but that's what famously happened to the NSX which Honda engineers were testing a few months ago.
Fortunately, the Acura NSX prototype is back on track, both literally and figuratively, as you can see from this latest batch of spy shots snapped at the Nürburgring. This camouflaged prototype looks pretty much the same as the last one, only, you know... less crispy. Which is to say, it looks pretty much ready to hit showrooms.
The naysayers may point out that Honda chose colder and damper weather to put the NSX back into testing - thereby mitigating the risk of another fire - but we're sure the Japanese automaker has been working hard to fix the flammability issues, whatever may have caused them, over the past few months. At least, we hope they have.