**we Finance** 2008 Acura Tl Fwd Touchnavigation Elssound Moonroof on 2040-cars

Auto blog

Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

Honda and Acura render their future visions for Shanghai

With the Shanghai Motor Show coming up later this month, Honda has released a couple of teaser sketches for two concept vehicles that will be making global debuts. Aside from the renderings, there is no information about either the Honda or Acura concept vehicles, but we can tell that both are some sort of utility vehicle, be they of crossover or people-mover variety.
The text for both images indicates that both concepts show future products that will be launched in China, but there is no mention as to what other markets the automaker has planned for these vehicles. In addition to these two concepts, the NSX Concept and 2014 RLX from Acura will make their Chinese debuts, and Honda says it "will display models substantially identical to the mass-production version of the Concept C and Concept S." The Concept C is will be a "middle-class" sedan built for China, and the Concept S, an MPV that will primarily serve China as well.

Honda integrating Siri into select models

Honda has partnered up with Apple to bring Siri to the Accord, Acura RDX and ILX. Owners who have an iPhone running iOS 6 will be able to ask the software to perform a number of tasks via voice command using the vehicle's on board microphone and speaker systems. What's more, the tech will put the iPhone into an "eyes free" mode, which turns the screen off to help reduce distraction while driving. Honda says it has reworked its Bluetooth and HandsFreeLink systems to accommodate the Siri functionality. While the tech will only be available on three of the company's models right now, we imagine it won't be long before it shows up elsewhere.
As you may recall, Chevrolet integrated Siri into its products with vehicles like the Spark and Sonic, but Mercedes-Benz and Chrysler have also toyed with the tech to varying degrees. The seamless voice command seems to be light years ahead of the tech manufacturers are currently playing with. Check out the full press release from Honda below for more information.