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What Is, What Could Have Been, And What May Yet Be
History is largely unkind to losers. That's true in the world of politics and sports, and it follows on with a few caveats in the realm of automobiles.
In terms of cars, historic losers tend to be remembered in one of two broad ways. Every once in a while, unsuccessful or oddball models actually make reputational gains after some time away from the new-car marketplace. I consider the Saab 9-2X one of the recent poster children for this group; a car that moved like molasses on dealer lots in the mid-2000s but has morphed into a sort of hard-to-find, used gem in recent years. More often, though, that which was unloved when new remains unloved with tens or hundreds of thousands of miles on the odometer. Pontiac's seriously misunderstood Aztek has king status here (despite the wailings of oddball fan clubs across the nation), so much so that invoking "Aztek" as a pejorative stopped being pithy about a dozen years ago.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

The cars that won't live to see 2015 [w/video]

Every year in the fast-paced automotive industry brings new models, but it also spells the end for some that have been less successful. This year will be no exception.
Japan's automakers make up the bulk of the list of discontinued models for the 2015 model year: Acura is replacing the TL and TSX with the new TLX sedan, Honda is bidding farewell to the Fit EV as the new Fit hatchback takes its place, and Nissan is saying goodbye to both the Cube and Murano CrossCabriolet. Both the Nissan Maxima and Mazda2 exit stage left before their upcoming replacements arrive, while Toyota is terminating the RAV4 EV and FJ Cruiser as well as the Scion xD, and Lexus IS C and IS F that are being effectively replaced by the new RC. Meanwhile Infiniti is finally discontinuing the G37 that was already replaced by the newer Q50.
From our own domestic automakers, Cadillac discontinues the CTS-V sedan and wagon as the new CTS rolls in, Chevy is canceling the mild-hybrid Eco versions of the Malibu and Impala sedans, and Chrysler is killing off the 200 convertible as the new 200 sedan arrives.