2008 Acura Tl Type-s Sedan 4-door 3.5l on 2040-cars

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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura recalling 43k MDX and RLX models over seatbelt issue

If you've ever lived in a wintery climate, you may have noticed something strange: no, not the perilously enticing sparkle of cold metal in the sunlight or the way your warm breath suddenly becomes visible in the frigid air, but the way your seatbelt seems increasingly reluctant to retract as the temperature drops. Acura, however, has found the problem more serious than a minor inconvenience, and is recalling some 43,000 vehicles across the United States to address the issue.
The recall in question affects about 7,000 RLX sedans (from the 2014 model year) and another 36,000 MDX crossovers (covering the 2014 and 2015 model years) to have their front seatbelts replaced. In the affected vehicles and in very low temperatures, Acura has found that "the driver's and front passenger's seatbelts may not release from the retracted position." Needless to say, seatbelts that can't be used don't offer any protection in the event of an accident, so the Japanese automaker is notifying owners and dealers to hook up to have those seatbelts replaced.

Watch an Acura NSX prototype lap the track at Mid-Ohio

As promised, Acura trotted its NSX prototype out to the mass of waiting fans ahead of today's Honda Indy 200 IndyCar race at Mid-Ohio. The hybrid supercar took to the track for a fast lap, and Acura was kind enough to attach a score of cameras to the car in order to share the event with the rest of the world.
The blue-wrapped NSX looks pretty darn good on a race track, if we do say so ourselves, and its V6 engine, coupled with its three electric motors and lithium-ion battery pack, sounds awfully sweet at full song. The automaker is promising to release its new NSX in 2015, which is still quite a ways away, so we don't expect this exhibition lap to be the last time we see a prototype in action ahead of a production debut.
Want to see the video? Of course you do. Scroll down to see the NSX take to the track like a fish takes to water.