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2014 Audi A3 Cabriolet cleans up the Messe [w/video]

If we're being honest, the outgoing Audi A3 Cabriolet never really flicked our Bic. That was just fine, of course, because Audi never brought it to North America. This new model, however, might have a different future.
And while Audi has yet to officially decide on this car's North American future, this Frankfurt Motor Show debut clearly has a better sense of proportion and aggression to it, and we're excited about its powertrain solutions, too. For the European market, Audi is promising TFSI gasoline engines in either 1.4- or 1.8-liters, along with a 2.0-liter TDI diesel, all being available in front- and all-wheel drive. Audi has also confirmed its first-ever S3 Quattro Cabriolet, which figures to combine a quick 18-second top drop and its hard-hatted sibling's even quicker 296-hp 2.0-liter turbo.
Even though Audi has been better about bringing its high-performance models to North America and has a new emphasis on growing its A3 business in our territories (including a US-minded sedan bodystyle), we would still be a bit surprised to see an S3 Cabriolet popping its entry-level top in dealers in a couple years' time. Having said that, we do think this A3 Cabriolet is almost a lock. Be sure to take a good, long look at our gallery, video and the official press release below.

Audi Airomorph is a sleek shape-shifting senior thesis

Eric Kim just graduated from the from the Art Center College of Design in Pasadena, CA, at the end of the spring 2014 semester, and for his senior thesis project he came up with this futuristic Audi endurance racer called the Airomorph. He even got some input Audi designer Kris Vancoppenolle.
The Airomorph imagines a future Audi racer for Le Mans that features adjusting fabric panels to fine-tune the car's aerodynamics as it laps the course - a technology inspired by catamaran racing. "I started from scratch and had the freedom to deliver and execute a white space design for the future," said Kim to Autoblog via email. It's also somewhat similar to the idea behind BMW Gina concept, although Kim says that wasn't an inspiration for his design. The body here is made from a single piece of a silver, expansion-resistant material stretched over a frame underneath. The fabric anchors at the wheels, front and rear section with movable cables, and hydraulic actuators pull the wires to shift the aero as needed.
The actual shape echoes Audi endurance racers from the past and present. In profile, you can easily see the current R18 with its arcing cockpit and fin down the rear. Of course, that's interpreted through a little bit of Blade Runner with the covered wheels sticking out from the body. The front shows the rectangular shapes from the earlier R15. There doesn't appear to be any way to actually see out of the vehicle, though.

Audi's latest design is a table clock

Audi and Porsche have more things in common than we can count. They're both German, of course, and have both enjoyed considerable winning streaks at Le Mans. Both have a tendency to put their (often turbocharged) engines at one extreme of the car or another, driving either the closest wheels or all four. Both tend to follow a brand-wide evolutionary design approach, focusing their energies instead on the engineering that goes under the bodywork. Both now find themselves under the same corporate umbrella, and now that they are, Audi has followed Porsche's lead in setting up its own design consultancy.
Like Porsche Design, Audi Design is now taking on projects for all manner of clients, from pianos to foosball tables. In this latest collaboration, Audi has designed a table clock for Munich-based watchmaker Erwin Sattler. The table-top clock houses a high-frequency mechanical movement in a foot-tall glass case that lets you see the intricate clockwork, held in place by two ruthenium clasps.
Unveiled in Switzerland at the Baselworld watch and jewelry show, the clock is now available to order. But while prices haven't been announced, don't expect it to come cheap: other Erwin Sattler table clocks typically sell for upwards of $10,000, and we wouldn't expect the new design to come at a discount. Scroll down below for the official press release.