06 Audi A4 Cabrio 3.0l-57k-gps-heated Seats-finance Price Only on 2040-cars

Auto blog

Audi changes the guard at Quattro GmbH

Although it may not have the brand recognition that Mercedes-AMG does or BMW's M division, Audi's Quattro GmbH department is responsible for its most exciting products - including the RS line of performance models and the R8 supercar. For the past year and a half, Quattro GmbH has been led by Franciscus van Meel, but soon it will get a new leader.
According to reports, van Meel (46, pictured right) is being reassigned to head up the Audi R&D center in Beijing. In his place, Audi is promoting Heinz Peter Hollwerweger (60, pictured above) to the post. The move is expected to be confirmed in advance of the Geneva Motor Show, at which point we can expect Audi to claim that it was part of a planned rotation. However sources suggest that van Meel's departure came at the behest of R&D boss Ulrich Hackenberg, who was apparently unhappy with how van Meel has been handling development of the next R8 and of the R8 E-Tron project.
Why Hackenberg would have van Meel reassigned to run one of his own R&D centers is beyond us, but Hollerweger is apparently expected to be able to get the job done faster and better. Whether he'll have any major changes in store for the Quattro division and its products is another matter, but we're looking forward to finding out.

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi to use this telepresence robot to fix cars

Next time you take your Audi in for service, watch to see if a little white stand is following your mechanic around. It's not some new measurement tool for your car; it's a actually a robot being controlled remotely to improve vehicle service. While bots playing a role in building cars is nothing new, the company is taking things a step further in the US by introducing Audi Robotic Telepresence to assist dealer technicians in repairing the brand's vehicles. The droids are already being used in a pilot program at about 18 dealers nationwide with plans to have it at 100 in the near future.
At the moment, ART, as its called, is more R2-D2 than The Terminator. It certainly won't be doing any wrenching on your A4 anytime soon because it doesn't even have arms. Instead, the robot comprises a remote-controlled stand with multiple cameras, a microphone and speakers. The bot is operated remotely by Audi Technical Assistance consultants and Technical Field Managers who can talk back-and-forth with mechanics about vehicle service and help to remotely diagnose problems. The droid is even equipped with a handheld camera and borescope to reach into tiny crevices.
Audi claims that ART is the first system of its kind to directly link automakers with technicians at the dealer level in this way and leads to faster, more accurate service for customers. Scroll down to watch a video of the bot in action and read the release for the current list of participating dealers.