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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

2015 Audi A3 configurator is up and running

Potential customers for the new Audi A3 should set aside some time during their lunch breaks to head over and build their ideal example of the new sedan. The official configurator, complete with pricing and options, has gone live on the Audi website.
Customers can choose from three trim levels (Premium, Premium Plus and Prestige), while each trim can be had with either the Volkswagen Group's familiar 2.0-liter, turbocharged, 220-horsepower four-cylinder or a 1.8-liter, turbocharged, 170-horsepower four-cylinder. Buyers of the 2.0-liter will enjoy Quattro all-wheel drive while power for the 1.8T is channeled through the front wheels only. A six-speed, S-Tronic dual-clutch transmission is standard across the range.
You can check out full pricing on the A3 right here, but as a means of recap, the base Premium trim with the 1.8-liter engine starts at $29,900. A Premium Plus 1.8T starts $32,800 and the Prestige 1.8T will cost $38,700. Adding a 2.0-liter turbo and Quattro increases the price by $3,000, regardless of trim. Those prices don't include an $895 destination charge.

2015 Audi TT's digital gauge cluster to spread throughout lineup

File this one under: "makes sense to us." According to Car and Driver, the slick new gauge cluster found in the 2015 Audi TT will expand to other models in the automaker's lineup. In the near term, expect the tech to make its way into the next R8 supercar (with a special performance display for that model), as well as the upcoming, all-new versions of the A4 sedan and Q7 crossover.
Audi's new customizable gauges first debuted at this year's CES - it uses a 12.3-inch TFT display, and, while similar to the systems found in the Cadillac CTS, XTS and Mercedes-Benz S-Class, this system has the ability to show full-screen, three-dimensional maps. We had a chance to check out the new display in-person at CES, and found it to be impressive, though we're curious to see how distracting it is while driving.
Car and Driver says the system is still undergoing small tweaks before Audi officially launches it in the TT later this year. From there, the display will be standard in the R8, but Audi is unsure about whether or not to offer it as a standalone option in the higher-volume A4 and Q7 models.