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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Audi SQ5 comes to America with 354-hp gasoline engine

When we first saw the Audi SQ5 TDI unveiled back in June, we could feel that pit in our stomach. Here sat a powerful, sporty, mean-looking crossover, and we just knew that Audi wasn't going to be bringing it to the US. And we were right. While we won't be getting the diesel version of this crossover with its 479 pound-feet of torque, we will instead be getting a gas-powered, supercharged V6 - the same powertrain as the S5 - and that's a mighty fine consolation prize if you ask us. The US version of the 2014 Audi SQ5 will debut next week at the Detroit Auto Show, and it will go on sale this fall.
Ditching the diesel engine, the US-bound SQ5 loses some torque but gains plenty of horsepower with Audi quoting power ratings of 354 horsepower and 346 lb-ft from the supercharged 3.0-liter V6. Power is fed through an eight-speed automatic to all four wheels giving the small CUV impressive performance numbers. The 0-60 mile per hour time is expected to be in the low five second range to go with an electronically limited top speed of 155 miles per hour. The suspension has been upgraded as well to improve handling, but it also gives the SQ5 a sportier appearance with a ride height that has been lowered by more than an inch compared to a standard Q5.
Speaking of styling, the 2014 SQ5 gets all of the expected "S" model upgrades, especially when it comes to the new front fascia and grille, the standard 20-inch, triple-spoke wheels and the quadruple exhaust tips. Only two colors will be available on the SQ5: Panther Black and Estoril Blue. Inside, the SQ5 will get a sportier cabin with bright, "aluminum-look" pedals and shift paddles, and the materials will also get an upgrade to include Nappa leather and Alcantara as well as accent options that include carbon fiber, piano black, aluminum or wood finish.

Audi A1 now testing after S1 Geneva debut

Audi showed of its new S1 hot hatch to the public at the Geneva Motor Show last week, but the Four Ringed brand isn't done tweaking the smallest member of its lineup. Here are spy shots of an upcoming refresh of the standard A1.
The camouflaged model on display here appears to be the three-door model. From what we can discern, it seems the A1 is going to look a lot more like the S1 after the revisions. The headlights and taillights are more like the new performance model than the current standard car. Unlike the S model, the facelifted version has a different front bumper with reshaped foglights and a slightly altered design.
A release date for the refresh hasn't been announced yet, but regardless it probably won't be coming here. Audi is already aiming the A3 at young, American buyers. The little A1 just doesn't fit with that strategy.