Audi A4 1.8t Quattro Wagon Cold Package Heated Seats Sunroof No Reserve on 2040-cars

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Audi planning A7 powered by fuel cell?

Back in March, Volkswagen AG CEO Martin Winterkorn voiced his doubts about the cost and infrastructure associated with building hydrogen fuel cell vehicles, but according to Autocar, that isn't stopping Audi from developing a fuel-cell version of the Audi A7. While we're inclined to take this report with a grain of salt, this wouldn't be the first time a VW executive has made seemingly damning statements about electric powertrains that later proved to be incorrect.
After speaking with Audi technical chief Wolfgang Dürheimer, Autocar reports that Audi is building a fuel cell A7 that is expected to be ready for testing by August. Like the electric E-Tron and natural-gas-powered G-Tron models, the hydrogen fuel cell Audis could, if produced, carry their own "tron" nomenclature.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

2015 Audi S3 configurator goes live with all the black and silver paint you've hoped for

It has already been nearly a year since we completed our First Drive of the premium pocket rocket Audi S3, with official pricing for the car detailed earlier this summer. Those are facts, but facts won't help you while away your lunchtime in blissful, car-dreaming reverie, will they?
No, for help with imagining just exactly the kind of Audi S3 that you'd like to put in your garage, the freshly launched configurator is just the thing.
Every 2015 Audi S3 will come with 2.0T power under the hood - to the tune of 292 horsepower and 280 pound-feet of torque. The most basic Premium Plus trim (an interesting renaming of "entry level" we'll grant you) starts at $41,100 before destination, while the higher-content Prestige asks $47,000. The extra six grand buys you full LED lighting, tri-zone climate control, S model appearance upgrades like quad exhaust tips and a more advanced infotainment suite with Bang & Olufsen sound.