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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

Audi A7 getting nip and tuck

It's been less than two years since the Audi A7 first went on sale in the US, but European buyers have been able to enjoy the sleek and stylish hatchback for twice as long. As such, Audi is preparing to give its A7 a mild refresh with tweaked exterior styling, but we're also expecting some of the features found in the all-new 2015 Audi A8 to possibly trickle down to the A7.
From what we can tell in these spy shots, the A7 is getting a minor facelift that includes a restyled front fascia and new headlights, which will likely boast Audi's new Matrix LED system. At the rear of the car, similar changes have been made with a fascia that now gets integrated outlets and different taillights that have a Lamborghini-like display.
Not apparent in these images - but still a good bet for production - we'd expect to see the new A7 get some of Audi's updated engines or new driver assist technologies. No definite word as to when we'll be seeing the refreshed A7 in person, but considering how close to production ready as this car seems to be, our bet is on the upcoming Geneva Motor Show.