2012 Audi A6 Quattro.3.0t Premium Plus.sport.cold.quattro. Nav. on 2040-cars

Auto blog

Next Audi Q7 to debut with electric turbocharger?

For years, the concept of an electric turbocharger was essentially a joke sold on eBay to boost power in your slammed Civic, but in the last five years it has moved from an idea on a piece of paper to a feasible reality. Audi has already toyed with a showcase of the cutting-edge tech in road cars with the RS5 TDI concept. Now, reports suggest an electric turbo may make it to the streets as soon as next year in the next-gen Q7 (spy shot pictured above).
"I can confirm we are working on the development of the e-boost definitely," said Ulrich Weiss, Audi's diesel engine boss, to Australia-based Drive. He didn't give an exact timeframe but hinted at sometime next year, possibly in the Q7. He also suggested the chance of an RS-branded diesel model in the vein of the RS5 TDI concept on the horizon, as well.
This tech isn't entirely new for the folks in Ingolstadt. Audi's R18 endurance racer already uses such a system to capture waste heat from the engine, converting it to electric power to further power the hybrid car. The RS5 TDI concept employs a similar idea with a 3.0-liter, twin-turbocharged V6 with an electric supercharger to make up for the turbo lag. It's able to pump out 385 horsepower and 553 pound-feet of torque and allegedly sprint to 62 miles per hour in four seconds.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

2015 Audi A8 rises to meet the challenge [w/video]

It's turnover time in the extra large premium sedan segment. With Mercedes having stuffed HAL 9000 in its new S-Class, other luxury marques are quickly updating their own super sleds to keep up with this persistent march of technology. While far from a full redesign, the Audi A8 has changed enough for 2015 in terms of styling, powertrains and new technology to keep it in the conversation.
For starters, the A8's exterior design has been redone, with the most noticeable changes happening up front. The trademark 'gaping maw' grille is a little less gaping, while the headlights now feature a straight lower edge of LEDs, excising the old model's droopy-eyed look. Speaking of headlights, Audi now offers optional Matrix LEDs, the latest in headlight tech, with 25 individual elements per side that can be turned on or off and dimmed as the situation demands. The rear of the A8 has also been resculpted and looks very much inspired by the derrière of the A7, with a single chrome strip connecting the new LED taillights.
The A8's full suite of powertrains has also been upgraded, with the supercharged 3.0-liter V6 now producing 310 horsepower (up 20 according to Audi, though down 23 compared to the US-spec 2013 model). The twin-turbo 4.0-liter V8 is now rated at 435 hp, a solid 20-horse increase that lowers the car's 0-62 time to just 4.5 seconds. That's within spitting distance of the 520-hp S8's time of 4.1 seconds. That aforementioned super sport sedan's engine remains unchanged, as does the 6.3-liter 12-cylinder powerplant in the A8 L W12, but Audi's two diesel engines have both improved, with the 3.0-liter V6 producing an extra eight horsepower (256 total) and the 4.2-liter V8 gaining an extra 34 hp (385 hp) to go along with its more-than-adequate, though unchanged, 626.93 foot-pounds of torque.