2014 Audi A6 3.0t Premium Plus Quattro on 2040-cars

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A8 Audi Exclusive Concept shows off brand's interior chops

It's an envious position to be in, not wanting a normal Audi A8 but not wanting to make the statement that comes with a Bentley or a Rolls-Royce. What's an oligarch to do? Well, if you have the funds, consider the A8 Audi Exclusive Concept (yes, that's the actual name), a modified A8L W12 that's limited to just 50 units and features a significantly upgraded interior. Think of it as a followup to the A8 Exclusive Concept, shown at Frankfurt in 2011.
Aniline leather from Italian furniture manufacturer Poltrona Frau is fitted over the seats, while diamond stiching accentuates the Agatha Cognac color. Granite Gray piping and stitching on the seats provides some contrast - not just with the leather but the natural, olive ash inlays on the dash. Granite Gray Nappa leather lines the instrument panel and steering wheel while a white Alcantara headliner sets off the whole package. Not that it's a shock, but this looks like a really nice place to spend some time.
It's unclear how much the exclusive concept treatment adds on to the already lofty $135,900 starting price of a US-spec A8L W12, or if the special interior treatment will even be available in the North America. Production is set to kick off next March. Scroll down for the full statement from Audi.

Audi to launch 600-hp RS6 Avant Plus?

Much to the dismay of many - but apparently not enough - there's a whole category of power wagons available overseas that we just can't get our hands on. While the Mercedes-Benz E63 AMG Estate and Cadillac CTS-V Sport Wagon are both available Stateside, the recently revised Mercedes-Benz CLS63 AMG Shooting Brake, the Jaguar XFR-S Sportbrake we recently drove at the Nürburgring and the Audi RS6 Avant remain out of reach for American buyers. They all stand on more-or-less equal footing, with forced-induction V8s producing around 550 horsepower. But Audi is apparently taking things over and above with a new RS6 Plus.
Revealed ahead of schedule on a British dealer's website (which leaked details accompanied by a stock photo of the existing model), the RS6 Avant Plus will apparently keep the same 4.0-liter twin-turbo V8, but upgrade from 560 hp to a nice, round 600 to put it ahead of the competition and in league with supercars. Considering that the existing RS6 Avant is already capable of cracking the four-second barrier to 60 and tops out at over 190 miles per hour, we're sure the Plus version will positively annihilate the Autobahn, all while bringing your whole family along for the ride.
Unfortunately it doesn't look any more likely that Quattro GmbH's latest Plus model will make the transatlantic journey to American showrooms, but we can hope that maybe Audi will perform similar modifications on the RS7 Sportback we do get here.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.