2012 Audi A7 Prestige on 2040-cars

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Next Audi R8 to be up to 130 pounds lighter

"Simplify and add lightness," as Lotus founder Colin Chapman said. In a world where even supercars are subject to environmental, efficiency and emissions standards, lighter vehicles are being looked on as a sort of panacea - make it lighter, and it's automatically faster, more agile, easier to brake and better on gas.
Knowing this, it comes as no shock that Audi is looking at ways to lighten up its next-generation R8, with the brand's head of technical development Ulrich Hackenberg targeting a 110- to 130-pound diet for the mid-engine rocket. This supports previous reports regarding the focus for the next R8. Motor Trend reports that aluminum and carbon fiber feature heavily in plans for the next R8, which should go a long way toward slimming down even the lightest of R8s, the 3,678-pound V10 Plus model.
There's more over at Motor Trend, including the buff book's attempts to get Hackenberg to discuss powertrain options for the next R8.

Audi A7 getting nip and tuck

It's been less than two years since the Audi A7 first went on sale in the US, but European buyers have been able to enjoy the sleek and stylish hatchback for twice as long. As such, Audi is preparing to give its A7 a mild refresh with tweaked exterior styling, but we're also expecting some of the features found in the all-new 2015 Audi A8 to possibly trickle down to the A7.
From what we can tell in these spy shots, the A7 is getting a minor facelift that includes a restyled front fascia and new headlights, which will likely boast Audi's new Matrix LED system. At the rear of the car, similar changes have been made with a fascia that now gets integrated outlets and different taillights that have a Lamborghini-like display.
Not apparent in these images - but still a good bet for production - we'd expect to see the new A7 get some of Audi's updated engines or new driver assist technologies. No definite word as to when we'll be seeing the refreshed A7 in person, but considering how close to production ready as this car seems to be, our bet is on the upcoming Geneva Motor Show.

Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.