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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

VW recalling 2.64M vehicles worldwide over engine, light issues

Volkswagen is staging a massive, worldwide recall that's already grown from 1.68 million to 2.64 million vehicles and covers three different issues across a number of vehicles. We already reported on 61,000 Tiguans getting recalled over lighting issues - that was just in the US. Globally, however, VW will be recalling 800,000 Tiguans, according to Automotive News, with the focus on CUVs built between 2008 and 2011. The issue with the Tiguan relates to a simple fuse swap, so this is rather unremarkable, aside from the sheer number of vehicles being fixed. The real, troubling issues relate to gearboxes and pickups.
239,000 Amarok pickups (pictured right) are being recalled over fuel leaks, while 1.6 million vehicles are being recalled to swap the synthetic oil in dual-clutch transmissions with mineral oil. Now, the transmission issue is one for the global Volkswagen Group to address, not just the VW brand - vehicles from Audi, Škoda and Seat use the same seven-speed DSG and are covered under the recall, as well.
Why the switch from synthetic to mineral oil? Apparently, using the synthetic oil in a DSG and then subjecting it to stop-and-go conditions or heavy loads in a hot and humid climate can lead to electronic malfunctions, according to a Volkswagen press release. The switch, from the sounds of it, is largely a preventative measure.

A8 Audi Exclusive Concept shows off brand's interior chops

It's an envious position to be in, not wanting a normal Audi A8 but not wanting to make the statement that comes with a Bentley or a Rolls-Royce. What's an oligarch to do? Well, if you have the funds, consider the A8 Audi Exclusive Concept (yes, that's the actual name), a modified A8L W12 that's limited to just 50 units and features a significantly upgraded interior. Think of it as a followup to the A8 Exclusive Concept, shown at Frankfurt in 2011.
Aniline leather from Italian furniture manufacturer Poltrona Frau is fitted over the seats, while diamond stiching accentuates the Agatha Cognac color. Granite Gray piping and stitching on the seats provides some contrast - not just with the leather but the natural, olive ash inlays on the dash. Granite Gray Nappa leather lines the instrument panel and steering wheel while a white Alcantara headliner sets off the whole package. Not that it's a shock, but this looks like a really nice place to spend some time.
It's unclear how much the exclusive concept treatment adds on to the already lofty $135,900 starting price of a US-spec A8L W12, or if the special interior treatment will even be available in the North America. Production is set to kick off next March. Scroll down for the full statement from Audi.