2010 Audi Q5 Premium on 2040-cars

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Audi to blitz 1.5M sales goal two years ahead of schedule

Audi doesn't seem to be having any trouble of hitting its relatively audacious sales goal of two million units by 2020 - it's already on pace to eclipse 1.5 million sales two years ahead of schedule. According to Reuters, the Volkswagen-owned brand rode a wave of sales in China and the US to pace the early goal, with 780,500 deliveries at the halfway point of 2013. Particularly hot models include the Q5 crossover seen above and A4 sedan. Unless things go poorly in the second half of the year, 1.5 million sales shouldn't be an issue.
That leaves it trailing BMW by just 24,000 units for the global luxury sales crown. If sales trends keep up, Audi will succeed in hitting its goal of two million units and besting its cross-country rival in Munich. Audi CEO Rupert Stadler smells blood, telling German newspaper Handelsblatt, ''We have overtaken Mercedes-Benz and we are now closer to BMW than ever before."

Audi wiring cars with cameras to see how ferret-like creatures tear them apart

In this German-language video, we see a batch of Audi engineers wiring up an A3 Cabriolet with a network of small cameras. The goal? To help identify where and how stone martens - small, ferret-like animals - attack cars. The idea is to observe the animals' behavior around the vehicles, see where they go, what they chew on, and work to develop solutions.
So why go to all this trouble? Cars and trucks are easily the single-most complex consumer good, and they're subject to the widest variety of conditions, regulations and usage cases that one could possibly imagine. They also come with very high consumer expectations for reliability. Thus, it's up to automakers to vet their vehicles for just about every possible scenario and threat - including weasels. And if that means Audi has to go hire Walter Simbeck, animal trainer to the stars, and string up a bunch of GoPros on an A3, well, they're game.
In speaking with Autoblog, Mark Dahncke, senior product manager at Audi of America said it best:

Audi confirms new Q1 to cross over into smaller territory

The latest Q3 is smaller in every dimension than the Q7 that launched Audi into the crossover back in 2006. It's over two feet shorter, four inches narrower, five inches lower and rides on a wheelbase that's nearly a foot and a half shorter. But in Audi's eyes, it's still not small enough.
That's why the German automaker has just confirmed that it will proceed with production of the oft-rumored Q1 crossover. The new line will form just one of 11 new models which Audi aims to launch by the end of the decade, and will be built starting in 2016 at the main plant in Ingolstadt where Audi currently makes the A3, A4 and A5.
Audi isn't saying much else about the Q1, confirming only that it will be based on a modular transverse-engine platform. But contrary to the brand's Quattro-centric image, it has been rumored to be offered in front-drive form only. One way or another, the business case for expanding Audi's crossover range is as suitably rock solid: The Q family accounts for over a quarter of Audis sold worldwide, with the Q5 accounting for over half of that to stand as the most popular in the range.