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Audi previews sleek crossover concept ahead of Beijing debut

With the Beijing Motor Show approaching just a couple of weeks down the road, automakers have begun announcing the concept cars they have in store. Nissan has a new sedan concept coming, Lexus will reveal the production NX crossover and Citroën has a tempting sports sedan concept lined up for the Chinese auto expo. And now Audi has hinted at what it has in store.
Revealing only a trio of renderings with no details to accompany them so far, Audi appears to have a new crossover concept in the works. Referred to only as the Audi Showcar Beijing 2014, the brief calls for a five-door crossover with a rather coupe-like roofline, rugged lower body cladding and a flexible cabin with quad bucket seats.
The form bears telltale similarities to the new TT, suggesting that this concept could be a further evolution of the Allroad Shooting Brake concept that Audi revealed in Detroit. If put into production, we could see it wearing the Q4 badge, giving Ingolstadt a rival to the likes of the BMW X4, Porsche Macan and Range Rover Evoque. However, until Audi tells us otherwise, that's all speculation...

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi A0 in development based on VW Up!

Bigger, it seems, is no longer better. Volkswagen has made waves with its Up! city car, a plucky three-door that's been a bit of a hit since it burst onto the automotive scene, spawning a number of variants during its short life. And while our European friends have gotten a Cross Up!, a commercial version, an EV model, Seat- and Skoda-badged variants, and a rumored diesel-electric Twin-Up!, the small city car has been lacking in terms of its premium content.
That fact makes this rumor rather tantalizing - Audi might be working on its own version of the front-engined, front-drive city car, to be called the A0. The report comes from AutoExpress, which claims Audi CEO Rupert Stadler wants a premium Up! that features a distinctive interior and exterior treatment.
Changes could include a trapezoidal grille, in addition to premium exterior features like LED lighting and alloy wheels. The cabin would feature leather and likely a version of Audi's MMI infotainment system, while power would come from a 109-horsepower, 1.0-liter engine found in the Up! GT Concept.