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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

2014 Audi RS Q3 breaks out ahead of Geneva reveal

Ahead of its big reveal next month at the 2013 Geneva Motor Show, Audi has released a handful of images and plenty of details for the all-new RS Q3. As the first-ever crossover from the marque with RS branding, this will be the fourth RS model to go on sale this year after the RS5 Cabriolet, RS6 Avant and the RS7, and while UK and Germany sales have been confirmed, there is no word as to whether we can expect this high-performance CUV to be available in the North America.
Sharing its 2.5-liter turbocharged and direct-injected five-cylinder engine with models like the TT RS and the RS3 Sportback, the 2014 Audi RS Q3 should deliver on performance, as it pumps out 310 horsepower and 309 pound-feet of torque (peak torque starting at just 1,500 rpm and running up through 5,200 rpm). This potent engine is paired to Audi's seven-speed S tronic transmission and Quattro all-wheel drive. Despite its small stature, the RS Q3 still tips the scales at just over 3,800 pounds. Even so, performance figures are still impressive with a limited top of 155 miles per hour and a stated 0-62 mph time of 5.5 seconds. The RS Q3 also gets a sport suspension that has been lowered by 25 millimeters, launch control and weight-saving front rotors with a wave-cut and cross-drilled design gripped by massive eight-piston calipers.
Looking almost identical to what we saw last year in concept form in China, the 2014 RS Q3 looks just as sporty as its spec sheet suggests that it is. Up front, the fascia gets massive air intakes with silver vertical accents and, like other recent RS models, the Quattro emblem is written across the lower air intake. The silver accent motif also continues on the grille surround, mirror caps, roof rails and rear diffuser trim, and the oval exhaust outlet is also an identifying feature of Audi's RS cars.

Watch Audi's Emmy promo, starring Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus

A lot of online videos try way too hard to be funny, but the promo from Audi for the 66th Emmy Awards on Monday, August 25, shows that if you put faith in a proven group of hilarious actors, you can strike comedy gold. The short film reunites Breaking Bad stars Bryan Cranston and Aaron Paul as the proprietors of a pawnshop of rare and obscure items called Barely Legal Pawn. They have their own fictional reality show (which really needs to exist) that rips off Pawn Stars, and this segment has comedy veteran Julia Louis-Dreyfus coming in to sell her Emmy award for Best Supporting Actress in a Comedy as Elaine on Seinfeld. Louis-Dreyfus also pays the title sponsor's bills by subtly incorporating a 2015 S3 into the otherwise car-free gag.
It would ruin the video to spoil any of the jokes; you just need to watch it. Cranston actually bridges the gap here because way before he became famous as Walter White on Breaking Bad, he had a recurring guest role on Seinfeld as dentist Dr. Tim Whatley. If you're a fan of either show or just need a hearty chuckle for today, this one is definitely for you because all three former Emmy winners put in fantastic performances.