Atlantis Blue Metallic Auto Awd Navigation Rear View Camera 3rd Row Seats Loaded on 2040-cars

Auto blog

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi A6 gets styling, powertrain tweaks

The Audi A6 is already a fairly handsome, German luxury sedan, but the whole range is receiving some styling updates in Europe this fall. Audi's US arm would not directly confirm which of these updates will be coming to America, instead just telling us that an updated A6 will be coming next year.
On the outside, the tweaks are fairly minor. The company's single-frame grille, which shows up throughout the model lineup, gets some very subtle styling changes, and the lower bumper and its air intakes are also reshaped. More obviously, the headlights have a new form with the LED running lights cutting through them in roughly the shape of a T, as opposed to outlining them, as before. A similar shape is also used for the updated taillights, and there are now rectangular exhaust outlets around back, as well. In profile, the side sills also get a harder crease toward the rear of the sedan.
Inside, things are kept generally the same, as well. There's a new Flint Gray interior color for the A6 and Salsa Red for the S6. But the biggest change is a power-retracting eight-inch infotainment system using the Nvidia Tegra 30 graphics chip. The optional night vision assist system is also improved with new functions, according to Audi.

Audi celebrates 500k TT models with new TTS Competition

The stylish Audi TT first debuted in 1998, and while we've only seen two generations of the car over the course of 15 years, some 500,000 examples have been sold. To mark the occasion, Audi has created this special TTS Competition model, available as either a coupe or a roadster and limited to just 500 units.
Competition models are set apart from the rest of the TTS range by their unique paint colors - Imola Yellow and Nimbus Gray. Additionally, the limited-run TTS wears new five-spoke, 19-inch alloy wheels and features a fixed rear wing (like the one on the TT RS).
Leather upholstery is found inside the cabin, done up in steel gray with yellow accents. Of course, there are special numbered plaques on the door trims, simply saying "1 of 500."