2007 Audi S-8 Quattro Sedan Gray/gray Nav,navigation,xenons,keyless Go,20"wheels on 2040-cars

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2014 Audi S3 Cabriolet

Drivers are either droptop people or they're not. As most usually aren't - at least as far as the willingness to buy one is concerned - all convertibles tend to remain strictly niche cars. Thus, automakers must ask a noticeably higher price for them.
The Audi S3 Cabriolet is about as niche as you can get in the open daylight of mainstream automaking. Of course, the S3 cab doesn't really need to sell in big volumes; it exists because it's an easy and not too costly bit of flair for the company. In the US, this model would probably base out at around $44,000 if it were to join our fleet, which is problematic, as I'll soon explore.
In what may be a sign that Audi is essentially okay with all this, it had me up to central Sweden to twist around on the snow and ice in the open S3. The grounds ended up offering precious little ice and snow, so I drove the two-door ragtop on dusty, thawing Scandinavian roads. This was a blessing really, since ice driving in a cabrio - even a Quattro one - doesn't really reveal much of anything about such a car in its typical day-to-day life.

Audi A8 super high-tech headlight teased, whole car coming Aug 21

We have to wait one more week before we get to see the 2015 Audi A8 and S8, but it doesn't look like Audi is going to stay quiet until then. After releasing a pair of teaser videos over the last week, it has now released a first detailed picture of the new A8 revealing the trick Matrix LED headlight.
Between the high-beam and low-beam lights, the headlights contain 43 LEDs (not including those for the DRL/turn signal), but the innovative part of Matrix LED system is that a camera can control the high-beam lights - by either dimming them or shutting them off - when other vehicles are detected on the road to prevent the lights from distracting other drivers. Of course the big question remaining is if Audi can get these new headlights to pass the National Highway Traffic Safety Administration and its Federal Motor Vehicle Safety Standards. The taillights also get a cool design with 24 LEDs that use a sequential turn signal
As for the debut of the A8 and S8, we already knew the sedans would be unveiled on August 21 ahead of the Frankfurt Motor Show, but Audi finally made it officially official in a press release, which is posted below. Also be sure to check out the pair of teaser videos Audi has released for these cars recently.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.