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Audi celebrates original RS with RS4 Avant Nogaro selection
Wed, 05 Feb 2014It's been 20 years since Audi unveiled the RS2 Avant, the progenitor of an entire range of ridiculously fun luxury cars, including the RS3, three generations of the RS4, three generations of RS6, the RS5, and new RS7 and RS Q3. In honor of the anniversary, Audi is paying tribute to the Porsche-fettled wagon by releasing a special edition of its modern-day counterpart, the RS4 Avant.
Called the RS4 Nogaro selection, it sports vibrant Nogaro Blue paint, which is similar to the RS2's signature color. The twin oval exhaust, window frames, and grille surround are finished in gloss black, while the roof rails are matte black. 20-inch wheels in a V-spoke pattern are the RS4 Nogaro's final exterior tell.
In the cabin, Nogaro Blue Alcantara suede accents are optional on the door panels and seat inners (black suede is also available), while Valcona leather comes standard on the seat outers. The steering wheel, meanwhile, features Nogaro Blue contrast stitching and is wrapped in black leather. Blue threads in the carbon fiber trim and a special-edition shifter round out the interior work on this special edition RS4.
Audi A0 in development based on VW Up!
Fri, 15 Nov 2013Bigger, it seems, is no longer better. Volkswagen has made waves with its Up! city car, a plucky three-door that's been a bit of a hit since it burst onto the automotive scene, spawning a number of variants during its short life. And while our European friends have gotten a Cross Up!, a commercial version, an EV model, Seat- and Skoda-badged variants, and a rumored diesel-electric Twin-Up!, the small city car has been lacking in terms of its premium content.
That fact makes this rumor rather tantalizing - Audi might be working on its own version of the front-engined, front-drive city car, to be called the A0. The report comes from AutoExpress, which claims Audi CEO Rupert Stadler wants a premium Up! that features a distinctive interior and exterior treatment.
Changes could include a trapezoidal grille, in addition to premium exterior features like LED lighting and alloy wheels. The cabin would feature leather and likely a version of Audi's MMI infotainment system, while power would come from a 109-horsepower, 1.0-liter engine found in the Up! GT Concept.
VW makes $23K on every Porsche sold, more than Bentley or Lamborghini
Fri, 14 Mar 2014It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.