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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

2015 BMW Alpina B6 xDrive Gran Coupe

Alpina has been lovingly modifying BMWs for half a century, but as we learned during a tour of the company's HQ in Buchloe, Germany, Alpina has been in the wine distribution business for nearly as long. The company has an estimated million bottles on reserve in two warehouses and a beautiful wine cellar/tasting room on property in western Bavaria, just yards from where its 1,500 hand-crafted automobiles per year are produced.
What does that have to do with the new B6 Gran Coupe? Well, it may help make sense of the overall character of Alpina's automobiles, especially vis-à-vis the similarly priced, similarly powerful M Cars that BMW sells in far greater numbers. Alpinas are built by wine connoisseurs for wine connoisseurs, or wine connoisseur types; they are not rip-snortin' racecars for the road - that's M's domain. Alpinas are esoteric, rich in character and nuanced. But make no mistake: they are very, very fast.
Our brief first drive of the B6 Gran Coupe - the only 6 Series-based Alpina we'll get in the US for 2015 - took place on German autobahns and Austrian alpine roads, where the car is more at home than anywhere in the world, both literally and figuratively. With 540 horsepower and 540 pound-feet of torque on tap from its twin-turbocharged 4.4-liter V8 and xDrive all-wheel drive, the B6 is said to be able to hit 60 miles per hour in 3.7 seconds on its way to a top speed of 198 mph, a massive 43 mph faster than the M6, which is electronically limited to 155 mph. Yet even at insane speeds - we saw an indicated 190 mph on one particularly lonely stretch of Autobahn - the B6 feels more luxurious than sporty, taking the countenance of a low-slung Bentley Continental GT or an Aston Martin Rapide S, not a knife-edged supercar. It doesn't feel scintillating like a Porsche 911 GT2; rather it feels rock steady, like the 4,780-pound luxury sedan it is.

2015 BMW i8 Prototype

M Meets Edison
The real telling moment for the new BMW i division will be seeing how the recently tested 2014 i3 sells in its various markets, since that is the car that changes how we perceive our expectations of the brand. But this 2015 BMW i8 green supercar has all the earmarks of a slam-dunk project, we just needed to drive it and make sure for ourselves.
BMW has a spectacular test facility in southern France, called Miramas, and that's where we just had our first brief go behind the wheel of the i8. There were three cars for us there and they were dressed up in exactly the same paisley camo that we've all seen in the spy photos published everywhere for the past year. The interiors, though swathed in masking to hide all the details, varied in their color.