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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

BMW already considering four cylinders for next M3

The cylinder count in BMW's M3 has fluctuated over the years. The original M3 debuted in 1985 packing a 2.3-liter inline-four, but subsequent models went with sixes until the outgoing generation upped the cylinder count to eight. With its latest model, BMW has dropped back to six cylinders with a pair of turbos taking the place of the extra pistons. But the next M3 sedan and M4 coupe could go back to the model line's roots with a four-cylinder engine.
Speaking with BMW M product manager Carsten Pries at the launch of the latest M3 and M4 in Portugal, our Aussie compatriots at Motoring.com.au report that "you could see a future [M3] powered by a four-cylinder engine." Offsetting the reduction in cylinders, the lighter engine would benefit the vehicle's weight and balance, thus enhancing performance.
We wouldn't expect the next M3 and M4 to lose any power in the process, though: Output in the M3 has only risen over the generations, from 192 horsepower in the four-pot original to 282 hp in the six-cylinder E36, 338 hp in the six-cylinder E46, 414 hp in the V8 E90 and 425 ponies in the new turbocharged six-cylinder F80 model. With that latter model having just debuted, it'll likely be a good six or seven years before the next version comes along, giving BMW plenty of time to settle on an engine - however many cylinders and turbochargers it has. In the meantime, you'll have to forgive us for taking a romp down M3 memory lane in the fresh gallery of images above.

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.