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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

BMW X4 hatches its fastback shape in Shanghai

The day has finally come for BMW to pull the covers off its X4 Concept at the Shanghai Motor Show. The machine brings few surprises - we've already seen an official image gallery from the German automaker, so its exterior shape was well known - but at least now we get to see it with our own eyes, and with the lenses of our very own cameras.
You can clearly see the fastback roofline in our high-res image gallery above, along with the jacked-up stance that allows BMW to call this machine a Sports Activity Vehicle, which basically means "Crossover" to our friends in Munich. We've seen similar vehicle shapes before, most notably in the form of the BMW X6, but also as far back as the 1980s from the likes of AMC.
We fully expect the transition from concept to production to be pretty seamless, so what we see here is, for the most part, what we'll see on the showroom floor in 2014. Feel free to peruse the press release below, but first, be sure to browse through our live images from Shanghai and let us know what you think.