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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW X5 driver repeatedly fails to understand big rig braking distances

Nobody should be shocked that a big, heavy vehicle like a semi truck takes a longer distance to stop than the average passenger car; it's just basic physics. However, this BMW X5 driver seemingly has a major problem grasping the concept, and it results in some serious damage to the back of his SUV.
The whole incident is very confusing to watch. The BMW doesn't even seem to have a reason to slow down before the semi slams into the back of it at fairly high speed. But to make the situation even weirder, the crashes just keep happening again and again.
To give the BMW driver a little credit, he appears amazingly calm when surveying the damage afterward. But you have to wonder what this guy was thinking when trying a harebrained move like this. Check out the video to watch the carnage unfold.

BMW 2 Series Convertible goes for a drive in the cold

The BMW 2 Series is the car that will eventually replace the 1 Series here in the United States (remember: the 1 Series moniker will live on to describe the hatchback models in other markets), and while we've seen the new coupe out on the prowl, we're now seeing the droptop version out on the road. We don't have much information about the new 2er models, only that they are expected to bow sometime in 2014.
Dimensionally, the new 2 Series convertible looks very similar in size to its outgoing 1 Series kin, with things like the roofline and roof shape looking nearly identical. Of course, reworked front and rear fascias are immediately noticeable, and judging by what little we can see, it appears as though the small BMW will take many of its design cues from the larger 3 Series rather than the oft-awkward-looking 1 Series hatch that's currently available in Europe.
Assuming things are still on track for 2014, we won't rule out a possible debut in Geneva, though the Frankfurt expo in September makes even more sense.