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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

BMW already considering four cylinders for next M3

The cylinder count in BMW's M3 has fluctuated over the years. The original M3 debuted in 1985 packing a 2.3-liter inline-four, but subsequent models went with sixes until the outgoing generation upped the cylinder count to eight. With its latest model, BMW has dropped back to six cylinders with a pair of turbos taking the place of the extra pistons. But the next M3 sedan and M4 coupe could go back to the model line's roots with a four-cylinder engine.
Speaking with BMW M product manager Carsten Pries at the launch of the latest M3 and M4 in Portugal, our Aussie compatriots at Motoring.com.au report that "you could see a future [M3] powered by a four-cylinder engine." Offsetting the reduction in cylinders, the lighter engine would benefit the vehicle's weight and balance, thus enhancing performance.
We wouldn't expect the next M3 and M4 to lose any power in the process, though: Output in the M3 has only risen over the generations, from 192 horsepower in the four-pot original to 282 hp in the six-cylinder E36, 338 hp in the six-cylinder E46, 414 hp in the V8 E90 and 425 ponies in the new turbocharged six-cylinder F80 model. With that latter model having just debuted, it'll likely be a good six or seven years before the next version comes along, giving BMW plenty of time to settle on an engine - however many cylinders and turbochargers it has. In the meantime, you'll have to forgive us for taking a romp down M3 memory lane in the fresh gallery of images above.

BMW and Mini getting GoPro integration

The small, high-quality and relatively inexpensive GoPro camera has been revolutionary for Internet video, especially of cars. Imagine how much awesomeness and hilarity we would have missed without them. Finding ways to integrate the cams into performance cars is becoming increasingly popular among automakers, as well. For example, the 2015 Chevrolet Corvette has its Performance Data Recorder, and Volkswagen is giving GoPros to early buyers of the 2015 GTI. BMW Group is going straight to the source for its rendition, though, with a new app that allows drivers to control a GoPro from inside of some BMW and Mini vehicles.
In July, owners with 2012 or later models equipped with BMW Apps or Mini Connected can download the new app. There are a few hurdles to jump over, though. Not only do users need a model with the infotainment system, a WiFi-equipped GoPro camera is also required. The app also must be installed on an iPhone connected to the vehicle.
Once all of those stipulations are met, the app can configure and control the GoPro through iDrive and display a nearly live image on the infotainment system. Menus are simplified on-screen but still allow users to select among six camera modes, aim it and start and stop recording. While filming, it shows recording time, battery life and signal strength. While BMW's approach isn't quite as nicely integrated as the Corvette's solution, it's interesting to see automakers working to make filming easier. Scroll down to read the full announcement.