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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Europe's BMW 1 Series hatch caught looking fresh faced

Hey, remember the BMW 1 Series? Yes, German brand's successors to the US-market coupe and convertible have one-upped the old car to wear the 2 Series designation now, but in other markets, our No. 1 crush still lives on, and as evidenced in these spy shots, the entry-level hatch appears to be undergoing a modest facelift.
We've spotted prototypes of the refreshed 1 Series before, with the majority of the car's changes focused around the front fascia. This time around, we're seeing the three-door variant, with wheels seemingly fitting of a Sport or even M Sport trim.
Of course, this One's not for US, as the small BMW isn't slated to come to our market anytime soon. Click through the gallery above to see what we're missing.

BMW 1 Series getting a small nose job

As BMW prepares to launch its new 2 Series lineup, it appears that the current 1 Series is going to get a little attention for itself. Based on these spy photos, the 1 Series hatchback (F20/F21), which is not offered in the US, will be getting a minor facelift in the near future.
From what we can see in these images, the updated 1 Series will definitely be getting a tweaked front end, with most of the attention focusing on the air intakes and grille. Our shooter tells us that it is possible that the headlights may yet be reworked in some way by the time we see this car in production form. It still isn't clear if we'll ever see this bodystyle or the next-gen 1 Series in the US, but our most recent report seems to indicate that the car's fortunes will depend somewhat on how well the Mercedes CLA-Class and Audi A3 sell.