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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

BMW X4 opens up alongside its boxier brother

It doesn't seem so long ago that BMW (not to mention Audi, Volvo and a handful of other European automakers) weren't in the crossover market. But it's been over a decade since BMW began producing the first-gen X5, and in the fourteen years since, the Bavarian automaker has steadily expanded its portfolio to include the X1, X3 and X6.
The next to join the family will be the X4, which is essentially to the X3 what the X6 is to the X5. That is to say, basically the same vehicle, only with an (arguably) more stylish but less utile roofline. Previewed in concept form at the Shanghai Auto Show half a year ago, the X4 has been snapped by our plucky paparazzi in the past, but this is the first time we've seen inside.
Not only that, but the prototype in question was spotted next to the current X3 on which it is based, which gives us ample opportunity to see the differences between them. Of course, that still primarily comes down to the slantback profile, because otherwise, the two are essentially the same inside and out. Or at least they will be: many of the differences between the two are expected to port over to the X3 when it's refreshed next year, including some subtle interior upgrades - just not the roofline.

Company car offers in decline, but not at The Cheesecake Factory [w/poll]

As businesses look to keep high-level employees happy, it seems that use of company cars can still be an effective method, although fewer companies are employing it. According to Businessweek, only about 25 percent of companies offer company vehicles as a perk, while less than half give allowances for employees to use their personal vehicles for work purposes.
The report says that one business still in the practice of handing out company cars is The Cheesecake Factory, which offers the benefit to top managers. And we're not talking about some econobox, either. The article indicates the restaurant chain hands out BMWs on a three-year basis - although the company's own report says that the type of vehicle "varies with the executive's level."
Still, we mostly agree with the article's conclusion that money is the best way to keep employees or attract new ones, even if a corporate car is a big perk. What do you think? Let us know, in the poll below, whether a company car could sway you to work for a certain company (not just the Cheesecake factory, where the "Glamburgers" portion of the menu alone is enough to keep a guy hanging around).