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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Can the government mechanically force you to wear your seatbelt? [w/poll]

The National Highway Traffic Administration is considering the use of ignition interlocks in vehicles that would require the seatbelts of occupied seats to be fastened in order to drive the car, Automotive News reports, four decades after Congress moved to prevent manufacturers from installing them in cars sold in the US market. Following a transportation bill passed last year that lift some of the restrictions on seatbelt interlocks, automakers such as BMW are considering the benefits of using them in future cars. Now, before you go crying about your lost freedom, keep reading.
BMW said in an October 2012 petition that the use of seatbelt interlocks would allow the company to make lighter and more spacious vehicles, if the devices could be used in lieu of unbelted crash tests. The crash test has required the addition of bulky safety features, such as knee bolsters, that aren't as necessary when occupants are buckled up, especially when considering the dizzyng list of safety features that come standard on today's cars. Europe, which has a higher rate of seatbelt use than in the US, doesn't perform unbelted crash tests on cars sold there.

Project CARS vs reality at Laguna Seca shows amazing potential

Project CARS is aiming to be the next great racing sim. Offering a mix of modern and classic cars on famous tracks, developer Slightly Mad Studios is trying to inject a fresh energy into the genre, and at the moment its game looks ready to take on Forza and Gran Turismo.
The game is still about six months from release, and the graphics already look practically photorealistic. The video below shows side-by-side laps of Laguna Seca in a BMW - real life on the left and the game on the right. It's absolutely astounding. Other than some changes to the sponsorship around the track, they are almost identical.
Of course anyone with quality seat time in a racing sim knows that graphics are just one factor. How the game feels is even more important, and without getting hands on, it's impossible to judge yet. However, consider our interest piqued. Project CARS is scheduled to launch in November on the Sony PlayStation 4, Microsoft Xbox One, Nintendo WiiU, Windows PC and Steam OS. Scroll down to check out the video.