07 750i Climate Seats, Convenient Entry, Nav, 19" Sport Wheels Cpo Warr Til 4/13 on 2040-cars

Auto blog

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW restores classic Mini as it revives production in Netherlands

Mini will be kicking off production in the Netherlands, a country that hasn't built a Mini-badged machine since 1966. In honor of this event, BMW Group Classic, the team responsible for all the cars in the BMW Museum, as well as being a spare parts and restoration company in its own right, revived a classic 1959 Austin Seven. That particular car, number 983, was one of the first Minis to be built in the Netherlands.
The Netherlands' JJ Molenaar's Car Companies built 4,000 Austin Sevens and Morris Mini-Minors between 1959 and 1966, although we imagine Dutch Mini production will be much bigger when it starts up again in summer 2014. A five-person team from VDL Nedcar, the group handling production of new Minis, took to the job of restoring the diminutive British car from nose to tail.
The 34-horsepower engine and the transmission were both completely rebuilt, while the door panels were redone by hand. Help from the Mini community aided the VDL Nedcar team in finding authentic replicas or original parts where possible. All told, the new classic Mini is a striking example of what a good restoration can do to a car. The Seven was repainted in its original Farina Gray, adding to the car's sense of authenticity.

2015 BMW i8 Prototype

M Meets Edison
The real telling moment for the new BMW i division will be seeing how the recently tested 2014 i3 sells in its various markets, since that is the car that changes how we perceive our expectations of the brand. But this 2015 BMW i8 green supercar has all the earmarks of a slam-dunk project, we just needed to drive it and make sure for ourselves.
BMW has a spectacular test facility in southern France, called Miramas, and that's where we just had our first brief go behind the wheel of the i8. There were three cars for us there and they were dressed up in exactly the same paisley camo that we've all seen in the spy photos published everywhere for the past year. The interiors, though swathed in masking to hide all the details, varied in their color.