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BMW dishes on 'lightweight' 2014 M4

BMW's M cars are not what we'd call featherweights. Sure, the big, bruising twin-turbocharged V8s deliver a lot of power, but the fact of the matter is that more weight often equates to less fun.
Which is why we're so excited over a recent sit-down the blokes at Top Gear had with BMW's product manager for small and medium cars, Matt Collins. The chat led to talk of the M3 Coupe replacing M4. Collins confirmed that, yes, the new M4 would be turbocharged. The new engine will also be a six-cylinder, which should make purists happy.
"What we'd like is more focus on lightweight engineering." -Matt Collins

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW brings burlesque, Warhol, M1 and 6 Series Grand Coupe to Paris Photo LA

BMW has worked with Paris Photo for ten years. This year, the photography exposition lands in Paramount Studios in Los Angeles for the first time, and BMW is not only coming with it, the Bavarians are bringing the Art Car that started it all: the 1979 M1 painted by Andy Warhol. For those attending the show, there will also be making-of video of Warhol working on the car - but if you remember the mini lecture that EVO magazine's Henry Catchpole gave on the Art Cars, you'll remember that Warhol finished the car so quickly that the cameraman barely had time to get the film rolling.
With that will also be a series of photos of the BMW 6 Series Gran Coupe dropped into noir scenes accompanied by burlesque models, all taken by photographer Uwe Düttmann. It's the first time they'll be exhibited at Paris Photo. You can check out a few of them in the high-res gallery above, and there's a press release below with more info.