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Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW readying competition pack for M5, M6

According to Car and Driver, citing a report in BMW Blog, BMW will be offering performance upgrades - likely called the Competition package - for its M5 and M6 models (including the convertible and Gran Coupe versions of the M6). Both cars will continue to be offered with the normal 560-horsepower, 4.4-liter twin-turbocharged V8 engines, but this new performance pack is expected to add an additional 15 hp to the mix.
No need to worry, however - the upgrades won't simply be limited to a small boost in power. These M5 and M6 models will reportedly get new wheels, black exhaust tips, a more direct steering ratio and reworked suspension geometry which will provide better overall handling. Top speed is said to remain governed at 190 miles per hour, but that these extra improvements will shave one-tenth of a second off the cars' 0-60 times.
No pricing information has been revealed as of this writing, though we imagine it'll likely come at a substantial cost over the current starting prices of the M5 and M6 ($90,200 and $108,350, respectively).