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BMW jazzes up the Z4 with Pure Fusion Design package

While the new M3 sedan and M4 coupe may be the big news, they're not the only things that BMW has in the cooker. The Bavarian automaker has just announced a new special edition that serves to highlight the Z4 roadster.
Called the Pure Fusion Design package, the specially-equipped Z4 incorporates Nappa leather trim in ivory with brown stitching covering the seats, armrests and door panels. The lower dashboard is done up to match in white, with brown-accented black leather upper dash, window sills, sun visors and instrument surround. A brown leather line accents the interior, with Fineline wood trim.
BMW is offering the Z4 Pure Fusion Design in the unique shade of sparkling brown metallic pictured here, along with other available colors, and customers can combine the package with the M Sport pack as well. Scroll down for the full press release.

Behind the Scenes of BMW's 'Drift Mob,' Part 2 [w/video]

After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic circle to see the stunts performed midway through the day to observe for a couple of hours.
The undertaking is massive, with multiple cameras set up, scores of crew members, a helicopter filming from above, a rigged pickup for car-to-car shots, sidewalks lined with security and plenty of curious onlookers, and oh, yeah, a major intersection of a top world city shut down for an entire weekend.
The five drifting legends are nestled in their identical red BMW M235i coupes, which have been modified with special handbrakes but essentially nothing else you can't get on a stock version, and are listening to direction from director Mic Rodgers and stunt coordinator Riley Harper. We're basically given free rein of the set, to shoot the cars, the drivers, and at one point, even hopping in with Yoshihara for one of the admittedly more tame stunts. Even then, the g-forces are so severe that they flip our cameraphone's video recording from landscape mode to portrait. Yes, this is a pretty cool day to be reporting on cars, and as we said during our first installment of our behind the scenes coverage of Drift Mob, we're honored to be the only US media outlet here to tell the tale.

Can the government mechanically force you to wear your seatbelt? [w/poll]

The National Highway Traffic Administration is considering the use of ignition interlocks in vehicles that would require the seatbelts of occupied seats to be fastened in order to drive the car, Automotive News reports, four decades after Congress moved to prevent manufacturers from installing them in cars sold in the US market. Following a transportation bill passed last year that lift some of the restrictions on seatbelt interlocks, automakers such as BMW are considering the benefits of using them in future cars. Now, before you go crying about your lost freedom, keep reading.
BMW said in an October 2012 petition that the use of seatbelt interlocks would allow the company to make lighter and more spacious vehicles, if the devices could be used in lieu of unbelted crash tests. The crash test has required the addition of bulky safety features, such as knee bolsters, that aren't as necessary when occupants are buckled up, especially when considering the dizzyng list of safety features that come standard on today's cars. Europe, which has a higher rate of seatbelt use than in the US, doesn't perform unbelted crash tests on cars sold there.