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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Consumer Reports selling its road-tested roadsters [w/video]

Here's a chance to acquire a celebrity-owned vehicles, and this time at a discount instead of a premium. So the celebrity in this case is Consumer Reports, that magazine that could be equally adored and abhored by car enthusiasts. CR buys all of its test vehicles and usually finds willing second owners within its own ranks, but its opening its small used-car lot to the public. On the forecourt are four roadsters: an automatic 2012 Audi TT 2.0 TFSI Quattro S-Tronic with 6,600 miles for $36,500, a manual 2012 BMW Z4 sDrive28i with 8,400 miles for $45,000, a manual 2012 Mercedes-Benz SLK250 for $39,500 and a manual 2013 Porsche Boxster with 7,000 miles for $48,000.
Those numbers mean a savings of $9,000 to $10,000 before haggling - each car is listed with an "Asking price" so there could be some wiggle room if you show up with pockets full of dough and eyes full of serious intent. Since the money CR earns from the sales go back into the magazine's budget to buy more test cars, however, it probably won't take any oddball trades, so you can forget about getting any purchasing help from that track-day AMC Javelin project on blocks in the back yard.
The vehicles have been taken care of and spiffed up for sale; buyers will take delivery at the CR test track in East Haddam, Connecticut and get a tour of the facilities. While you're there they'll even take you on a lap around the track so you can feel how your car handles when driven by one of its testers. They will probably not help you with advice on which toaster and dehumidifier to buy - you'll still need to get a subscription for that. Have a look at the video below to see a day in the life of a CR test car.

BMW i3 starts near $35,000; NA first deliveries January 2014

While in Germany at the first early pre-production drives of the hotly anticipated BMW i3, BMW people finally hinted at a price ballpark. Numbers being tossed around by pundits have actually been pretty close to what BMW is discussing internally - between $35,000 and just over $40,000. We have been assured now that the base price, should one choose to buy and not lease in the Euro zone, is just over 35,000 euro, with some big taxes included in that price. In the US, the starting price for the fully EV plug-in version should be $34,500 or right thereabouts. In addition to new pricing, we've also gotten our best-yet look at the i3, with the freshly uncovered spy shots you see here.
European deliveries begin in November of this year for the fully electric version of the rear-wheel-drive i3 with 168-horsepower and 184 pound-feet of torque. The e-motor mounted over the rear axle is supplied with energy by the 22-kWh lithium-ion battery pallet under the passenger compartment. Recharging happens in any of three ways: public or personal garage plug-in charge station (garage version not included in the price), the onboard system's Pro Eco mode that adds resistance to the drivetrain in a type of rolling brake energy recuperation, or through the normal brake energy and off-throttle coasting regeneration more common to EVs. Range on a full charge of this drivetrain is said to be upwards of 100 miles under hyper-miling conditions.
Perhaps the best bit of news is that the alternative, range-extending, two-cylinder 600cc engine supplied by BMW Motorrad for the hybrid version of the i3 - mounted in the rear together with the e-motor - will add only 2,000 euros in Europe and about $2,000 in the US. This is a range-doubling solution that could have brought a much higher price gouge, so thank you, BMW. The hybrid e-drive i3 version arrives a couple months after the full-EV launch version. Remember that, unlike the very similar system for the Chevrolet Volt, the system in the i3 supplies no mechanical torque to the driven axle and is only used as a generator (a system BMW first used last year in the 1 Series-based Active ). The US is seen as the clear number one market for the i3.