2013 Bmw on 2040-cars

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Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

2015 BMW S 1000 RR looks to retain sportbike supremacy

The BMW S 1000 RR is already a pretty potent member of the superbike ranks, but BMW is revealing a host of upgrades for this two-wheeled lightning bolt at the Intermot 2014 motorcycle show that should make it even faster.
The biggest additions to the latest 1000 RR are its new cylinder head, lighter valves and different intake cam to tweak even more power from the bike's 1.0-liter, four-cylinder engine, and BMW now rates it at a claimed 196 horsepower (or 199 horses if you go with the European measurement, converted from 146 kilowatts), a boost over the first-gen's 193 ponies, and 83 pound-feet of torque through a six-speed gearbox. Those adjustments would probably be enough to make the cycle a tick faster alone, but the Bavarian engineers also cut 8.82 pounds (4 kg) to bring the motorcycle's weight with a full tank of fuel to a feather-light 450 pounds. Much of that diet comes from the redesigned exhaust that cuts about 6.6 pounds off the scales.
Cradling that tweaked engine is a redesigned, lighter frame with fully adjustable springs. The bike also comes standard with Race ABS, stability control, seven-step variable traction control and three riding modes. In terms of styling, all of these changes are communicated through an updated fairing with repositioned, though still asymmetric, headlights.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.