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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW i Collection puts upscale treehugging in the palm of your hand

If BMW's new i sub-brand sounds more like it belongs to consumer electronics than it does to automobiles, that's probably no mistake. After all, electric vehicles bridge the gap between conventional automobile and electronic gadget - just ask our compatriots over at Engadget that report on them all the time. But to drive the point home even greener, BMW has, together with the new i3, launched a new collection of electronics accessories that make the Bavarian automaker as much a competitor with companies like Belkin or Griffin as it is with Audi or Mercedes-Benz.
The new BMW i Collection includes items like a solar charger for phones and MP3 players, a laptop bag made from felt-like recycled PET plastic and vegetable-tanned leather, and of course the requisite USB dongle. Other items include keyfobs, a shopping bag, notebook and ballpoint pen.
All the items, of course, are designed to extend the i3's upscale tree-hugging image to items you can hold and use while your EV is charging in the driveway. They go on sale starting next month with prices ranging from 15 euros ($20) for the pen or lanyard to 99 euros ($135) for the shopping bag. Details in the press release below and images of the whole collection in the gallery above.

BMW shows off 435i Coupe with M Performance parts

Greetings from the famous Circuito do Estoril racetrack in Portugal. We're here to put the 2014 BMW 4 Series coupe through its paces, and we'll have the chance to sample the updated 2014 BMW M5 with its new Competition Pack, as well. But before going out for some hot laps, we took a few minutes to check out this 435i Coupe that's been fitted with a full suite of goodies from the BMW M Performance parts catalog.
Starting with the exterior, carbon fiber bits are the most noticeable additions, with the lightweight material added in the form of a massive front splitter, mirror caps and a rear spoiler. Other visual changes include lightweight 20-inch wheels, a blacked-out grille, and unique M Performance side stripes. No, that's not a shadow you see under the 435i's strong side character line - that's a stripe. Yes, we're serious.
Inside (we couldn't get photos of the interior, sorry!), BMW has added its sport steering wheel with race display, unique M floormats, steel pedals, and a whole mess of carbon fiber and Alcantara trim.