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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW wants world drifting record back in US

BMW just can't stand the thought of the world record for the longest drift winding up in the hands of someone else. The German automaker is set to take a crack at setting a new record by blowing the old one straight out of the water. A driver in China holds the current title after kicking a car sideways for a full 3.6 miles. Now, on May 11, BMW Performance Driving Instructor Johan Schwartz will attempt to pitch a BMW M5 sideways for some 40 miles as part of a stunt to raise funds for the BMW Pro-Am Charity.
We've had the distinct pleasure of riding with the instructors at the BMW facility in South Carolina, and we can tell you that if anyone can keep an M5 at full tilt for 40 miles, it's these guys. BMW has released a teaser video to drum up attention for the stunt. You can catch it below.

BMW celebrates 30 years of M5 with 600-hp super sedan

It's been 30 years since BMW rolled out the first M5, and while displacement and cylinder count may have fluctuated over those past three decades, output has only increased. The first-generation E28 M5 packed a 3.5-liter inline-six with 252 horsepower and 243 lb-ft of torque. The second-gen E34 model that followed added an extra 100 cc (and later 200 more) to produce 310 hp and 266 lb-ft. The E39 followed with a 4.9-liter V8 churning out 394 hp and 369 lb-ft, replaced by the award-winning 5.0-liter V10 in the E60 with its 500 hp and 380 lb-ft before BMW rolled out the latest model with a 4.4-liter V8, its twin turbos making up for the two dropped cylinders and 600 cc of displacement to produce 560 hp and 502 lb-ft of torque. But even that's being left in the dust by the new special edition you see here.
The 30th Anniversary Edition BMW M5 packs that same 4.4-liter twin-turbo V8, but cranks the output up to a nice, round 600 horsepower and a solid 516 lb-ft of torque to go with it. That makes it more powerful, not only than any M5 that's come before it, but also any of its rivals. The Jaguar XFR-S and Audi RS6 Avant (the latter only available as a wagon and not in North America) both lag behind this ultimate of Ultimate Driving Machines; only the Mercedes-Benz E63 AMG trumps it on torque (but not on power), with 531 lb-ft in stock form and 590 in the S-Model.
As a result, the 0-60 time drops from a quoted 4.2 seconds in the stock M5 to a scant 3.7 in the 30th Anniversary edition (just one tick behind that twistier E63 S). The special M5 also comes with the Competition Package as standard, as well as a dedicated control module for the Active M Differential, a special Frozen Dark Silver matte finish, 20-inch alloys and black chrome badges. Special badges abound inside as well, where you'll also find black leather and Alcantara upholstery and aluminum trim. There'll even be a dedicated one-day course offered to owners at The Thermal Club in Palm Springs, CA, to further sweeten the deal.