2008 Bmw 6 Series M6 Convertible on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW recalling 1 Series ActiveE over bad drivetrain housing

There are always growing pains when automakers introduce new technologies. BMW is learning this with the electric powetrain used on the 2011 BMW ActiveE. According to the National Highway Traffic Safety Administration, about half of the all-electric 1 Series coupes currently in the hands of the public are being recalled for a potential problem that could leave the cars stranded.
With 700 ActiveE models running around the US, 360 of these cars have insufficient sealing between the electric motor and transmission, which could lead to premature wear to the connection between the two, which in turn could result in a loss of propulsion. BMW started notifying affected owners by phone earlier this month.
While no automaker wants a recall on its hands, it's much better for BMW to learn such a lesson now on the low-production, lease-only ActiveE ahead of the car's successor, the BMW i3, which is expected to be a much higher-volume EV. Scroll down for the official recall notification.

2015 BMW M4 Convertible is here to put wind in your sails

Each generation of the BMW M3 has included a convertible model. Even the distant E30, the patriarch of the M3 line, had an ultra-rare (only 787 were built) droptop model. The convertible became more common on the successive generations, with the hardtop-convertible E93 being the most recent. Considering this history, there seemed very little doubt that as the M3 became the M4, a convertible would be in the cards. Now, the new droptop has arrived.
Set for its global debut at the 2014 New York Auto Show, the 2015 BMW M4 Convertible features, like its forbearers, everything that's great about the hardtop variant while adding an unlimited amount of head room. That means the same 3.0-liter, 425-horsepower, 406-pound-foot, twin-turbocharged straight six sits under its domed hood, while either a six-speed stick or a seven-speed M dual-clutch transmission dispatches power to the fat rear tires.
As for specific differences between the hardtop and the new convertible, obviously, the droptop is heavier. A lot heavier. Where an M4 with a six-speed manual tips the scales at 3,530 pounds, the M4 Convertible weighs in at 4,055 pounds. Believe it or not, BMW has actually trimmed 90 pounds from the last-generation M3 convertible, code-named E93. This marginal weight reduction from the third-generation convertible to the fourth is barely half of the 174 pounds BMW was able to subtract when transitioning from M3 Coupe to M4 Coupe.