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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

BMW is the US auto industry's leading exporter

Which automaker do you think ships the most cars out of North America, one of the Detroit Three or perhaps one of the Japanese automakers? Nope. It turns out the BMW's Spartanburg, SC, factory is the biggest automotive exporter from the continent in the United States. According to a recent profile by Bloomberg looking at the plant's 20th anniversary, Bimmer's southern ops sends out more vehicles than all of Michigan combined.
When the Spartanburg factory opened up in 1994, its success was hardly assured, largely because of South Carolina's relatively small economy at the time. However, BMW picked the site because of its proximity to East Coast shipping that made it easier to move engines and transmission in from Germany and export vehicles back to Europe, according to Bloomberg. The Bavarians clearly made the right choice.
Today, the plant has developed into an absolute powerhouse. The factory currently assembles the X3, X4, X5 and X6 and exports about 70 percent of the vehicles built there. Things are only getting better. BMW is investing $1 billion through 2016 to boost annual production from the current 300,000 units up to 450,000 and to build a new flagship crossover called X7. The expansion also adds a further 800 jobs there to take total employment up to about 8,800. Including the latest financing, BMW has put over $7.3 billion into the factory since it opened, notes Bloomberg.

BMW to follow Honda back into F1?

The economic downturn wrought devastating effects on motor racing. Formula One alone lost half its engine suppliers when Honda left at the end of the 2008 season, and both BMW and Toyota followed at the end of 2009. But things are looking up again. Cosworth may have dropped out this season, reducing the engine suppliers to three: Ferrari, Renault and Mercedes, the latter of which admits that it may have left had the engine formula not changed. But Mercedes has stayed and is dominating the championship. Honda is coming back next season. And word around the paddock is it may not be the only one.
According to Giancarlo Minardi - founder of the team now known as Scuderia Toro Rosso - BMW engineers have been conspicuously spotted lately at F1 test sessions and grands prix, lending to speculation that the new engine regulations may entice the Bavarian automaker back into the series. According to Minardi, BMW's marketing division is pushing for the automaker's return to F1, with the board slated to make a decision in May. BMW would be more likely to consider an engine-supply deal rather than taking a team over like it had with Sauber, but with which team or teams it might collaborate remains a big question mark at this point.
As if that's not enough, Ford is said to be considering taking over Cosworth's aborted V6 turbo engine program to take both outfits back into the sport as well. Cosworth supplied F1 engines under the Ford banner for years, but returned under its own name for four seasons from 2010 through 2013 before shuttering its program to develop an engine to meet the new regulations adopted this season.