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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2014 Dinan S1 BMW M5

The last time the Dinan name graced the pages of Autoblog, Michael Harley was waxing poetic about the S3-R BMW 1M Coupe, a car that still stands in his ranks as one of the best cars he's ever driven. And that wasn't just because it was, you know, amazing. It's because as far as tuners go, Dinan produces some seriously well-executed products. Harley said of the 1M, for example, "It was so fully formed and well-rounded that it felt like BMW itself had made it."
Eager to sample some of these wholly wonderful wares, I cleared a few hours in my Monterey Car Week schedule and booked a date with the S1 M5 you see here - the (current) daily driver of Mr. Steve Dinan, himself. But unlike the S3-R 1M the company tuned previously, the donor car in question here is vastly different and, if I'm honest, not as good. See, I adore the stock 1M in a way words cannot express, but the standard-issue M5... good as it is, there are indeed a few flaws.
But after driving the Dinan S1 M5 around the Monterey Peninsula, I can confirm two things. First, Harley's conclusion that Dinan builds products that feel 100 percent BMW-spec is absolutely true. And second, Steve and the gang haven't just created a tuned M5, they've built a better one.

BMW i Collection puts upscale treehugging in the palm of your hand

If BMW's new i sub-brand sounds more like it belongs to consumer electronics than it does to automobiles, that's probably no mistake. After all, electric vehicles bridge the gap between conventional automobile and electronic gadget - just ask our compatriots over at Engadget that report on them all the time. But to drive the point home even greener, BMW has, together with the new i3, launched a new collection of electronics accessories that make the Bavarian automaker as much a competitor with companies like Belkin or Griffin as it is with Audi or Mercedes-Benz.
The new BMW i Collection includes items like a solar charger for phones and MP3 players, a laptop bag made from felt-like recycled PET plastic and vegetable-tanned leather, and of course the requisite USB dongle. Other items include keyfobs, a shopping bag, notebook and ballpoint pen.
All the items, of course, are designed to extend the i3's upscale tree-hugging image to items you can hold and use while your EV is charging in the driveway. They go on sale starting next month with prices ranging from 15 euros ($20) for the pen or lanyard to 99 euros ($135) for the shopping bag. Details in the press release below and images of the whole collection in the gallery above.