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Mercedes fights off late BMW surge to claim 2013 luxury sales crown
Sat, 04 Jan 2014The king is dead - long live the king. Mercedes-Benz is now your new US sales champion in the fiercely competitive luxury market, deposing the champ BMW, which has enjoyed annual supremacy for the past two years.
Thanks in no small part to the dynamite launch of the new, affordable CLA-Class, not to mention a redesigned E-Class and hot-selling S-Class, Mercedes moved 33,007 units in December alone, while sales in 2013 were up 14 percent, to 312,534. BMW, meanwhile, managed to sell 309,280 units in 2013. It was far from a sure thing for the Stuttgart-based brand, though, as BMW managed to nearly halve its rival's sales lead heading into the last month of 2013.
"We saw record sales, flexed our muscles across the entire product line from top to bottom and brought the customer experience to an all-time high," said Steve Cannon, Mercedes USA's CEO. While we don't have individual figures, it seems at first blush that the CLA was really the car that pushed Mercedes over the top.
Is the BMW i8 actually already sold out?
Mon, 02 Dec 2013The other day we brought you a report from Reuters, which quoted BMW's global sales chief Ian Robertson as saying that the Bavarian automaker had already sold out the entire year's production run of its new i8. Impressive, sure, but perhaps not all that unusual for a groundbreaking new sportscar from a major automaker, of which only limited quantities are typically built. But is the i8 really sold out?
Our compatriots at Car and Driver chased down the story and report that Robertson's claims aren't exactly accurate. According to C/D, the numbers are based on sales projections, not actual orders taken. So while BMW may build upwards of 1,900 i8 coupes next year and over 5,000 in 2015, and while they're all expected to sell, that doesn't mean that it's too late to get your order in. That is, assuming you have the $135k on hand and don't mind getting just three cylinders back in return.
2014 BMW 4 Series Convertible [w/video]
Thu, 20 Feb 2014Here it is, the fifth generation of BMW's 3 Series Convertible - only this one begins with a "4," having been rechristened as a droptop version of the new 4 Series Coupe. With thirty years of work on this same recipe and having gotten it so right for much of that time, the Munich compact premium convertible has been a WYSIWYG affair for decades: once you saw its sedan paradigm, you knew what it was going to look like in roofless two-door form, and what you saw is exactly what you got.
It is ridiculous to think that BMW would choose this new model and its new nomenclature to muck things up. The new car has, though, gotten larger and roomier, and even though it's now part of the racier coupe division within the company's compact line, it has gotten more, shall we say, mature. Driving even further away from the days when handsomely tipped bartenders could work their way into one, The Ultimate Tanning Machine had shed even more elan, going instead for elegance and an attitude befitting its $49,675 starting price (including $925 for destination).
It strikes a few odd notes, but what it does best, it still does better than anything else out there in its price range.