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Auto blog
Bangle urges auto design shakeup, says industry not innovating
Fri, 30 Aug 2013Controversial designer Chris Bangle, the man behind the notorious E65 BMW 7-Series "Bangle Butt," has some rather sharp criticism for the current crop of automotive designers in an upcoming full-length interview with Automotive News Europe. The preview, posted on Automotive News, details parts of the interview, with the always vocal Bangle lamenting the state of modern automotive design.
"Even concept cars today simply anticipate the next production model coming down the line. Is this innovation? No. And at the end of the day this is what's preventing car design from moving into a new era." Controversial as Bangle's design philosophy may be, we can't help but think he has a point. His so-called "flame surfacing" at BMW and other stylistic elements had a huge influence on modern automotive design, although as the years have passed, there hasn't been much innovation on the same scale.
Interestingly, Bangle also mentions that he's been courted by a few manufacturers that wanted to install the American as the head of their design teams. He's flatly rejected them, telling ANE, "It's not something you can do part time, you have to do it with all your heart and soul or you're going to get it wrong."
Honda scores big in Automobile Advertising of the Year Awards [w/videos]
Wed, 15 Jan 2014This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.
BMW M4 sheds some camouflage for latest test run
Fri, 15 Mar 2013Last time we saw the upcoming BMW M4 out testing, it was heavily clad with camouflage and decidedly homely looking (as most early development mules are). But in this latest set of photos, the M3 coupe successor has started to come into its own skin, and we're seeing a shape more closely akin to that of a rendering we brought you a few months back.
Unsurprisingly, the M4 coupe looks very similar to the 4 Series Concept that BMW debuted at the Detroit Auto Show earlier this year. And while non-M version of the 4er will likely look a bit more sedate, these spy shots clearly show an aggressive front fascia, large wheels and the usual quad-exhaust rounding out the rear end.
Naturally, the M3 sedan will launch before this M4 coupe (and convertible), and powertrain details are still unclear as of this writing. We understand that the current M3's naturally aspirated V8 will be axed in favor of some sort of turbocharged six-cylinder engine, and we've heard plenty of rumors as to what, exactly, it might be, but we have yet to hear any official confirmation.