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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

This Or That: 1980 Oldsmobile 442 vs. 1989 BMW 635CSi [w/poll]

The last time I roped a coworker into an automotive debate, I lost. Resoundingly, I might add. Still, 2,385 voters chose to cast their lots for the Fiat 500 Abarth, as opposed to 5,273 choosing the Ford Fiesta ST, and so I can rest easy in the knowledge that at least 30 percent of you, dear readers, see things my way. I still like to think we have more fun, too.
My loss in the first round of our This or That series, in which two Autoblog editors pick sides on any given topic and then attempt to explain why the other is completely wrong, didn't stop me from picking another good-natured fight, this time with Senior Editor Seyth Miersma. Last time, our chosen sides were eerily similar in design, albeit quite different in actual execution. This time, our vehicular peculiarities couldn't seemingly fall any further from one another: A 1980 Oldsmobile 442 wouldn't seem to match up in comparison to a 1989 BMW 635CSi.
How did we come up with such disparate contenders? Simple, really. Seyth and I mutually agreed to choose a car that's currently for sale online. It had to be built and sold in the 1980s, and it had to be a coupe. The price cap was set at $10,000. The fruits of our searching labors will henceforth be disputed, with Seyth on the side of the Germans, and myself arguing in favor of the Rocket Olds. Am I setting myself up for another lopsided loss?

A closer look at the 2015 BMW M3 and M4

It's fair to say we're going to miss the E92 BMW M3. Its high-revving V8, flame-styled looks and excellent driving character made it quite simply one of the best cars of the 2000s. Its replacements, the new M3 Sedan and M4 Coupe have a lot to live up to.
We still have a few months to wait until we can drive the new cars, but that doesn't mean we can't get excited in the meantime, learning everything we can. To find out, we sent west coast editor Michael Harley onto the Detroit Auto Show floor earlier this week to talk about the new M cars with BMW product manager Victor Leleu.
If you want a concise, but highly informative rundown of these new cars, look no further than this video. Leleu talks about the styling, weight savings and engines in a lot of detail, making this an interview M fans aren't going to want to miss. Scroll down for the full video.