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BMW 3 Series eDrive plug-in hybrid spotted in development

BMW has shown its commitment to the development of hybrid and electric powertrains in recent years, with vehicles in its ActiveHybrid range, electrics like its BMW ActiveE and range-extended EVs like the i3 and i8. Plug-in hybrid-electric vehicles are clearly top-of-mind for the German automaker. We saw spy shots of the PHEV BMW X5 eDrive prototypes about a year ago, and now our shooters have come through with a 3 Series-bodied version of the technology, as well.
In addition to the obvious "Hybrid Test Vehicle" designation you see on the bodysides of this 3er, we also note that a second 'fuel cap' - presumably hiding the electric charge point - is in evidence. It's a fairly safe assumption that this 3 Series is making use of the same turbocharged four-cylinder engine and electric motor configuration that the X5 eDrive used. In the case of the X5, that meant a top electric-only speed of 75 miles per hour, with a range of just under 20 miles, and 0-62 mph in under 7 seconds. With considerably lighter, compact sedan bodywork clothing the PHEV drivetrain, we'd guess that the 3 Series eDrive could improve on each of those numbers.

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.