2001 Bmw Z3 Roadster Convertible 2-door 2.5l on 2040-cars

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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW launches new M Performance accessories for M5, M6

Those looking to make their stock BMW look like an M model might be interested in an M Sport package. But those who already drive an M model and want that extra bit of attitude to take it over the top look towards the M Performance Accessories catalog, to which BMW has just added a new range of add-ons for the M5 and M6.
The new range of accessories include a titanium exhaust from Akrapovic that's 22 pounds lighter and an extra bit throatier than the stock unit. BMW's also offering a carbon-ceramic brake kit and 20-inch alloys to accommodate them, as well as a carbon aero kit, carbon interior trim and those trademark stripes for the truly extroverted BMW performance enthusiast.
You can check them out in the gallery above and the press release below to see what Martin Tomzczk, the DTM driver sponsored by BMW M Performance Accessories, chose for his matte black M6 Gran Coupe daily driver.

BMW 4 Series production coupe caught on commercial shoot

Despite filming at 2:00 AM and at an undisclosed location, BMW minders filming a commercial for the fast-approaching 4 Series coupe were unable to ward off the long lenses of spy photographers. The result, as you can see here, is our first-ever look at the production version of BMW's new coupe, completely uncovered.
The night shots may be a little bit grainy, but the fast-moving 4 Series still looks pretty good with its camo closeted, matching the svelte lines of the concept car we saw in Detroit this winter. Expect that the 4 coupe will come to market with a turbocharged 2.0-liter four-cylinder in 428i trim, and a turbocharged 3.0-liter six-cylinder in 435i spec.
Take your time looking through our gallery of movie-star 4 Series photographs, and tell us what you think about the uncovered Bimmer, in comments.