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BMW ponders increase in i3 production capacity on early demand

The 2014 BMW i3 is not slated to hit US showrooms until the second quarter of next year, but the response BMW has received for the all-electric hatchback has been positive enough that the automaker is already considering boosting production capacity. Bloomberg Businessweek reports that more than 8,000 customers have reserved an i3 so far, which is high, especially considering that BMW only planned to sell 10,000 i3s total in 2014.
Talking to BMW CFO Friedrich Eichiner, the report says that if the demand holds for the i3, BMW would increase capacity accordingly. The i3 goes on sale next month in Germany before a global roll out in the US, China and Japan, and with a starting price of $41,350, it is priced slightly higher than current small plug-in vehicles offered in the US like the Chevy Volt, Ford Focus Electric and Toyota Prius Plug-in, though features more use of advanced, lightweight materials.

2015 BMW M4 Coupe

Launched out of the seat by a huge, unexpected dip in the road, yet still held largely in place by the smooth webbing of my safety belt, I clench my teeth waiting to come back to earth. A tenth of a second later, the M4 Coupe touches down and my body is slammed into the leather seat cushion. All of the air is forced out of my lungs upon landing, but the BMW's chassis, suspension and steering appear unfazed. Pleasantly surprised, I mash the accelerator to the floor in giddy pursuit of the car in front of me - an absolutely identical 2015 BMW M4 coupe.
A cavorting game of cat-and-mouse on a desolate twisty canyon in southern Portugal is an excellent way to explore the real-world driving dynamics and performance of BMW's all-new M4 Coupe. But to truly push it to the limit - without having to worry about oversize depressions in the asphalt - requires a dedicated racetrack. Graciously, my hosts have rented the famed Autódromo Internacional do Algarve racetrack, or Portimão circuit, for an afternoon of automotive debauchery.
It's hard to believe this passes for work.

BMW shuffles chairs in its design department

BMW Group has made some changes to its design team since August 1, and has shuffled top personnel to different positions at BMW Design, Mini Design and Rolls-Royce.
The BMW Design team led by Karim Habib (middle, right) gains a new head of Exterior Design in Domagoj Dukec (right), who has worked for the exterior design team since 2010 and shaped the Concept Active Tourer.
Oliver Heilmer (left), who has worked for BMW's interior design unit since 2000 and designed the 5 Series interior, replaces Marc Girard as head of Interior Design BMW Automobiles. Marc Girard goes to manage BMW's subsidiary design group, BMW DesignworksUSA.